Following a successful promotional partnership in 2006, Netflix, Inc., the world's largest online movie rental service, and NBC today announced they will join forces once again to offer Netflix's subscribers a unique and exclusive DVD experience. The NBC DVD will feature a specially produced, never-before-seen recap of the first eleven episodes of the hit Golden Globe-nominated series Heroes and the first full episode of the highly anticipated new NBC drama, The Black Donnellys from Academy Award winners Paul Haggis and Bobby Moresco (Crash). Additionally, the DVD will offer a first-time sneak peek of actor Jeff Goldblum's new drama series Raines.
Starting today, Netflix subscribers have the opportunity to add the NBC DVD to their queues. The NBC DVD will be available exclusively to Netflix subscribers until January 15, when the content will also be available for viewing at NBC.com. The special DVD will be available to Netflix subscribers though the end of March. With Heroes on hiatus until January 22, the recap provides viewers with an easy way to catch up on the series and learn more about the characters and plot lines of the Golden Globe nominated series which Time magazine selected as one of the best shows of 2006. The Black Donnellys and Raines will join the NBC line-up this Spring.
NBC and Netflix will engage in a variety of platforms to drive awareness for this promotion, including tagged network spots and Web site presence. In addition, the promotion will be featured on the Netflix Web site and print ads inside the company's trademark red mailers. Netflix will also promote the special offer to relevant subscribers based on previous rentals and ratings of comparable content.
"We are delighted to again be working with Netflix on this special offer," said John Miller, chief marketing officer, NBC Universal Television Group. "We think the combination of an exclusive catch-up for audiences who have not yet discovered Heroes, the pilot of The Black Donnellys, as well as a preview of Raines, will make a very attractive offering for Netflix subscribers."
"Partnering with NBC to provide original content to our subscribers that can't be found anywhere else is a tremendous value add for Netflix," said Ted Sarandos, Netflix chief content officer. "Enhancing consumers' entertainment experience is the end goal for both companies and this promotion certainly achieves that goal."