It appears that Netflix CEO Reed Hastings wants to be the dove in the looming format war between HD-DVD and Blu-ray, by asking studios to release their titles in both formats.

In a story from Video Business, it seems Hastings feels a war could make consumers nervous about getting behind either format.

"Protracted competition will hurt the adoption of high-definition DVD," the CEO said on Monday.

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Hasting's has even asked that studios "follow the lead of Warner Home Video and Paramount Home Entertainment," which are planning to release their movies in the HD and Blu-ray formats.

"If all studios were to embrace both formats agnostically, consumers would be more comfortable making a format decision based on hardware pricing and features," he said said.

Evan Jacobs