Two big names in the movie rental game are moving in different directions, with one moving towards the future and the other goes back to a past tactic. Hacking Netflix is reporting that a recent reader survey could indicate the company will release an iPhone streaming app and Home Media Magazine reports that Blockbuster has reinstated late fees once again.

HackingNetflix was tipped off by a reader who completed an online Netflix survey that contained the following question:

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"Imagine that Netflix offers its subscribers the ability to instantly watch movies & TV episodes on their iPhone. The selection availability to instantly watch includes some new releases, lots of classics and TV episodes. There are no advertisements or trailers, and movies start in as little as 30 seconds. You can fast-forward, rewind, and pause or watch again. The movies & TV episodes you instantly watch are included in your Netflix membership for no additional fee.

Whenever you want to instantly watch content on your iPhone, your iPhone must be connected to a Wi-Fi network (such as one you might have at home or at work, or in public places like coffee shops, book stores, hotels, airports, etc.)

If this functionality were available, how likely would you or someone in your household be to instantly watch movies & TV episodes on your iPhone via a Wi-Fi network?"

While there isn't a program in place as of yet, the site indicates that previous surveys foreshadowed Netflix coming to the Playstation3 and Wii consoles.

The Home Media Magazine story reports that Blockbuster implemented the late fees as of March 1. New releases will now be available at $4.99 for five days, down from seven days previously, and a $1-a-day late fee will accrue each day (for up to 10 days) after the five-day period. A Blockbuster rep told the site that the average Blockbuster consumer keeps their new release rentals for 4.7 days.