Netflix has some out of the box promotional ideas.

In a story from Home Media Retailing, the online renter recently showed off "a collection of special holiday editions of the Netflix trademark red envelope, featuring original artwork by some of Hollywood's most prominent filmmakers and actors, including Leonardo DiCaprio, Charlize Theron, Peter Jackson, Orlando Bloom and Martin Scorsese."

The envelopes containing the artwork began shipping December 4. They were created in partnership "with Scorsese's non-profit organization, The Film Foundation."

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"The red mailer, which is one of the most visible expressions of our brand, was a natural way to showcase our partnership with The Film Foundation and express our holiday spirit," said chief marketing officer for Netflix, Leslie Kilgore. "It's gratifying for us to support the important work of The Film Foundation, which, like Netflix, is committed to preserving the heritage of film and helping it find new audiences.

Some of the designs on the envelopes feature "two hands offering hearts in the spirit of the season" from Orlando Bloom. Or, "a snowflake-themed mailer" which Martin Scorsese created with his daughter Francesca.

Evan Jacobs