According to Home Media Retailing, Netflix isn’t really concerned about having to support both the HD DVD and Blu-ray formats.
“Instead of getting 100,000 copies of a title, we’ll get 98,000 in standard definition, 1,000 in HD and 1,000 in Blu-ray,” states Reed Hastings, the Netflix CEO, who doesn’t see the higher cost of the new discs effecting his profit margins.
When asked about whether Blu-ray or HD DVD will ultimately win out, Hastings made it clear that he thinks both formats will be able to find their place “in the market.”
He went on to say that, “It is what it is. Now we have to make the consumer feel as comfortable as possible that, hey, whatever player you get, you will be able to get content for it for a long time.”