Will Smith's latest flick is certainly getting into the marketing swing of things. A viral site for Smith's upcoming film, Hancock, was launched at HancockWasHere.com and the site is reportedly run by Hancock (Smith?) himself.

Also, DVDForum.At has posted 11 new photos from the set of this action film. Click below to enlarge the images.

Hancock centers on a tortured superhero (Will Smith) who crash-lands in Sheepshead Bay, Brooklyn, and tries to transform himself by romancing an alluring housewife, causing chaos in the city.

Hancock is slated to open on Smith's trademark release date, July 2.