Relativity Media's theatrical trailer for its highly-anticipated epic adventure Immortals will debut in theaters on Wednesday, June 29 with the opening of Transformers: Dark of the Moon, but audiences will be given a unique sneak preview through its innovative promotional partnership with Clear Channel Radio via its on-air and online network, as well as on iHeartRadio, its industry-leading digital radio service, which streams music from Clear Channel's 750 digital radio stations from 150 cities.
On Monday, June 27, Ryan Seacrest will lead this effort by kicking off the Immortals trailer debut on his KIIS-FM radio show "On-Air with Ryan Seacrest" to his audience in the 6:00 am hour and will also feature the trailer through his social media and digital platforms including: Facebook, Twitter and ryanseacrest.com. Seacrest will also tease the sneak preview on-air on Friday before Monday's debut.
Also on Monday, June 27, Clear Channel's on-air personalities, on approximately 400 stations in 150 markets, will promote the trailer debut and will direct listeners to a constellation of digital networks including iHeartRadio, individual station websites, Facebook pages, and Twitter accounts. The trailer will receive prominent placement within the dynamic lead on the stations' homepages, as well as on the stations' Facebook pages and Twitter feeds.
The digital integration and on-air chatter will promote the trailer launch while also offering listeners the chance to win a trip for two to the World Premiere of Immortals, which features a powerful cast including: Henry Cavill (Man of Steel), Luke Evans (Robin Hood), Kellan Lutz (Twilight), Isabel Lucas (Transformers: Revenge of the Fallen), Freida Pinto (Slumdog Millionaire), Mickey Rourke (Iron Man 2), Stephen Dorff (Public Enemies) and John Hurt (Hellboy).
Relativity Media and Clear Channel Radio announced their promotional partnership in April 2011 and allows Relativity to cross-promote their films utilizing Clear Channel's unmatched multi-media assets in the U.S. by leveraging its vast reach that captures 237 million listeners a month, 18 million social media followers, and a digital footprint that harnesses 30 million uniques.
Relativity's President, Theatrical Marketing, Terry Curtin said, "We are fortunate to have a unique partnership with Clear Channel that has allowed us to collaborate on such an impactful and innovative marketing initiative for this incredible film. The Immortals trailer launch is unprecedented, and we are thrilled to tap into Clear Channel's loyal fan base, and receive such valued personal endorsement from Ryan Seacrest and Clear Channel's vast stable of renowned on-air talent."
Clear Channel CEO John Hogan said, "Clear Channel is focused on delivering exciting music and entertainment experiences to fans wherever they are and has the promotional power to reach listeners in 150 markets across the country. Our partnership with Relativity Media is another clear indication that Clear Channel can provide its listeners exciting, unique content that no other company can."
The extraordinary Greek epic Immortals, releasing in theaters November 11, 2011, is a stylish and visually spectacular 3D action adventure by visionary director Tarsem Singh, and is written by Charles Parlapanides and Vlas Parlapanides.
From the producers of 300, Gianni Nunnari, Mark Canton, and Relativity's CEO Ryan Kavanaugh, Immortals tells the story of the ruthless King Hyperion (Rourke), who leads his bloodthirsty army on a murderous rampage across Greece to find a deadly weapon that will destroy humanity. A mortal chosen by Zeus named Theseus (Cavill) must lead the fight against Hyperion and his evil army with the fate of mankind and the Gods at Stake.