According to The Hollywood Reporter, J.B. Rogers has signed on to direct New Line Cinema's All You Can Eat, from writer-producers Jon Hurwitz and Hayden Schlossberg.

Eat, an inspirational sports comedy set in the world of eating contests, was written by Josh Heald.

"J.B. has worked with the Farrelly brothers and the Weitz brothers on some of the funniest movies ever made," Schlossberg said. "He directed a major hit, 'American Pie 2,' and he has an enthusiasm for the project that earned him top consideration."