Touchstone Pictures has just launched the viral campaign for its new film, The Surrogates, which is set for release on September 24, with a brand new viral site, ChooseYourSurrogate.com. Click on the image below to explore the site for the company that produces the surrogates in the film, which stars Bruce Willis, Ving Rhames, Radha Mitchell, Rosamund Pike and is directed by Jonathan Mostow.

FBI agents (Bruce Willis and Radha Mitchell) investigate the mysterious murder of a college student linked to the man who helped create a high-tech surrogate phenomenon that allows people to purchase unflawed robotic versions of themselves-fit, good looking remotely controlled machines that ultimately assume their life roles-enabling people to experience life vicariously from the comfort and safety of their own homes. The murder spawns a quest for answers: in a world of masks, who's real and who can you trust?

The Surrogates opens nationwide on September 25.