Viral website marketing worked out great for Warner Brothers with The Dark Knight, so it shouldn't be a surprise to see viral websites for Watchmen. The first of these sites has just appeared, and seems to be a website for one of the magazines featured in the fictional world of the Watchmen - The New Frontiersman.
In the comics, The New Frontiersman is the preferred magazine of conspiracy-theory obsessed Rorschach. He refers to the magazine repeatedly in the graphic novel, and sends his journal to the magazine to be published in the case of his possible death.
At the moment there is no content on the site, but you can CLICK HERE to check out the site in anticipation of when the seal breaks.
Watchmen is based on the 12-part DC Comics series written by Alan Moore and featuring art by Dave Gibbons. The film is set to be released on March 6, 2009.