Moongate Films' producer/founder Caroline Rowland and director Daryl Goodrich have signed with Paramount/Nickelodeon to develop their award-winning three-minute promo film, Inspiration, into a full-length feature with the working title, Legend of the Rings.
The promo short was used to portray London 2012's Olympic Games and Paralympic Games vision of inspiring children to pursue their dreams of sporting excellence. This will be the U.K.-based production company's first feature. Moongate's sister-company, New Moon, specializes in commercials, promotional films and documentaries.
Inspiration was shown to the International Olympic Committee meeting in Singapore last July as part of London's bid to host the 2012 Olympic Games and Paralympic Games. According to some IOC members, it had a definite impact on the selection of London for the 2012 Games.
Lord Sebastian Coe, Chairman of the London Organizing Committee for the Olympic Games and Paralympic Games and double gold medalist in Moscow (1980) and Los Angeles (1984), said: "We are extremely proud of the Singapore film, as it brought to life so perfectly the vision we created for the London Olympic Games to inspire the youth of the world. New Moon did a great job in representing the power that London has to inspire and excite young people all over the world, and we are delighted that vision has captured the imagination of Hollywood."
"We went to Singapore with a strong vision of how an Olympic Games and Paralympic Games in London would inspire the youth of the world," Lord Coe stated. "One year on and we are turning this vision into a reality."
"It's a universal story of triumph, tragedy and heroism that will appeal to children and families all over the world and, hopefully, inspire many who see it to follow their dreams," Ms. Rowland added.
According to director Goodrich, "It will be an inspirational 'feel-good' film." Goodrich recently shot the promotional spots and title sequence for ITV's current World Cup soccer coverage.
"Inspiration, the short film we made for presentation to the IOC, really seemed to strike an emotional chord with many people. That's the beauty of sport, as we are seeing in the World Cup right now," Goodrich said. "Everyone can relate to it."
Goodrich worked in sports television for 18 years and in May of this year was awarded the Royal Television Sports Award for his contribution to the field. During his work as a director in sports TV, he worked for all the major network stations on a range of sports including football, cricket, the rugby world cup, Formula 1 racing, horse racing, sumo wrestling, NFL American football, NBA basketball and the 1994 Olympic Games in Athens.
Ms. Rowland worked in television before moving into advertising at J. Walter Thompson. At Thompson, she worked on several accounts, including "The Philadelphia Girls" campaign which ran for eight years in the U.K.
Ms. Rowland then started her company from her spare bedroom in 1996. It was intended to produce corporate films and commercial spots. Her first clients were Walker Crisps and Pepsi-Cola. She now has an office in Soho and a staff of 20, with separate divisions for advertising, broadcast and corporate films. In 2003, she set up Moongate Films with Daryl Goodrich.
Legend of the Rings is intended for release to coincide with the 2008 Olympic Games in Beijing.