While fans may be happy that they don't have to wait so long for G.I. Joe: The Rise of Cobra to hit DVD shelves, one group isn't happy at all about it: theater owners. According to The Hollywood Reporter, Paramount's early DVD release of G.I. Joe: The Rise of Cobra on November 3, just 88 days after its theatrical opening, received angered response from the National Association of Theater Owners (NATO).
"Our members are ballistic," National Association of Theatre Owners president John Fithian said.
Paramount's average of theatrical-to-DVD window has been 123 days, and this drastic shift has raised eyebrows at NATO. The industry average between all studios is 129 days.
"We don't know what Paramount is up to, but it's highly objectionable," Fithian added.
The article also reported that The Goods: Live Hard, Sell Hard was announced by Paramount for a November 10 DVD release - which is also 88 days from its theatrical opening - but, as of now, no official announcement from the studio has been made, that we could find. We'll be sure to keep you posted when news of The Goods: Live Hard, Sell Hard's DVD release is announced.