About Theo Rossi Theo Rossi born John Theodore Rossi on June 4 1975 in Staten Island New York is an American actor best known for his role on the FX series Sons of Anarchy as Juan Carlos Juice Ortiz Theo Rossi left joins Dayton Callie seated and Kim Coates right along with an unidentified individual during a USO visit in Southwest Asia Rossi attended SUNY Albany from 1994 1998 and afterwards started appearing in commercials for McDonald s Nissan and Bud Light Since 2001 Rossi has guest starred in multiple television shows such as Veronica Mars Bones Boston Public American Dreams Heist Las Vegas and Grey s Anatomy In 2008 he was cast as the recurring role of Juice Ortiz in the series Sons of Anarchy his best known role to date Due to popular response Rossi was upgraded to regular castmember in the second season As a film actor he starred in the movie The Challenge with Mary Kate and Ashley Olsen Code Breakers and had a small part in Cloverfield He will appear in the upcoming films Kill Theory The Informers and Fencewalker