If LEGO can do it, then why not Pez? Envision Media Arts has teamed up with Pez Candy Inc. for an exclusive agreement that will result in an animated movie based on the spring-loaded candy containers with the flip-top heads. Cameron Fay, who helped script the 2012 The Three Stooges movie, is being tasked with writing the feature. Though, no plot details have been revealed at this time.
Lee Nelson and David Buelow are producing Pez for EMA. Gregg Rossen, Brian Sawyer and Jonathan Hung are responsible for bringing the project to the studio. They will executive produce alongside EMA's David Tish. No director has been attached at this time. And it isn't clear who will voice the characters, who may be, like The Lego Movie, based on several existing properties. Over the years, Pez has released toys for Disney, Star Wars, The Simpsons and more. They also have several characters based around various holidays such as Easter and Christmas.
Pez was created 88 years ago in Austria. Pez Candy Inc. views itself as a candy company first and foremost, and debuted their first sweet treat way back in 1927, which was only available in the peppermint flavor. First arriving in a tin box similar to the one used by Altoids today, the containers slowly morphed over the next couple of decades, with the first Pez head arriving in 1955. Santa Claus and Mickey Mouse were the first two characters released. The dispensers are now available in over 80 countries, with over 3 billion of the candies consumed on an annual basis in the United States alone. EMA CEO and founder Lee Nelson had this to say about the impending animated adventure.
"PEZ Candy is beloved by children and adults alike. With Cameron Fay we've created a world unique to Pez and a story that will touch the hearts of many."
Pez have become one of the most collected toys in history, and are beloved by kids and adults alike. The Pez dispenser has been a part of American pop culture for over 50 years. The Pez movie announcement follows news from July that Sony is planning a movie based on social media icons known as Emoji. No details were given about how the Emojis will be brought to life, but director Anthony Leondis pitched the studios using storyboards that explained how the movie would play out. Last year, the 20th Century Fox comedy The Other Woman launched the first ever Emoji trailer. During Star Wars Celebration in April, fans who tweeted by using certain hashtags received their own Star Wars: The Force Awakens Emoji. Are you excited for Pez and Emoji movies coming in the near future?