From Roadside Attractions and the creative minds behind the Grammy-award winning band for King & Country comes Priceless. It is the powerful story of a young man unknowingly on a journey of self-discovery. Today, we have the first trailer for this true-life story. We also have the poster, which teases a tale of human trafficking that is as haunting as it is poignant.

After losing his family and finding himself dead broke, James Stevens (Joel Smallbone) takes a shady job hauling cargo across the country. No questions asked. But when he finds out the cargo is a who and not a what, this unlikely hero risks it all to save two frightened women. He soon discovers the life he was meant to live. And it's not what he expected at all.

Priceless stars stars musician Joel Smallbone. He is joined by David Koechner (The Office, Anchorman), Jim Parrack (True Blood), and Bianca Santos (Ouiji, The Fosters). The movie is directed by Grammy winner Ben Smallbone. Priceless hits theaters nationwide October 14th, 2016. The script is written by Chris Dowling and Tyler Poelle. Producers are Steve Barnett, David Smallbone and Cubbie Fink.

Priceless tells a very powerful story. James Stevens was, at one time, a good man. And he had a great life. But that was then and this is now.  After the tragic death of his wife and losing custody of his little girl, James is at the darkest crossroad of his life.  Angry, desperate, and unable to hold down a steady job, he agrees to drive a box truck on a shady, one-time trip cross country for cash, no questions asked.

But when he discovers what he is delivering is actually who, he is compelled to save two beautiful and frightened sisters who are unaware of the danger that awaits them.  Can love, strength, and faith redefine his past and change the course of his future? This unlikely hero risks it all to save these women, confront the forces that oppose him and ultimately discover the life he was meant to live. Take a look as fan-favorite comedian David Koechner takes on a much more dramatic role than we're used to seeing, in a movie that is as compelling as it is heartbreaking. Here is the first trailer and poster for Priceless courtesy of Roadside Attractions.

<strong><em>Priceless</em></strong> poster
B. Alan Orange at Movieweb
B. Alan Orange