Peace Arch Entertainment Group Inc. announced that it has begun principal photography in Okanagan, Canada on the feature film Shred, a snowboarding action comedy to be released later this year prior to the start of the 2007-2008 ski and snowboarding season.

The beginning of principal photography continues Peace Arch's business strategy of assembling a diverse annual slate of new film and television programming through in-house production and third-party acquisitions and generating revenues by the worldwide distribution of that content.

In Shred, two washed-up snowboarders must transform a gang of misfit "shredder" wannabes -- including a midget, an 80-year-old lady, a biker and a chubby kid -- into professionals before their boyhood nemesis has them all banned for life and plows over their fledgling snowboarding camp.

"The action-sports audience is very sophisticated about stunts and the snowboarding scenes, so the filmmakers have ensured authenticity and credibility by bringing in world renowned extreme sports experts to advise and supervise all facets of production," said John Flock, President of Peace Arch Entertainment.

The celebrity ensemble cast of Shred includes MTV alumni Tom Green (Stealing Harvard, Road Trip) and Dave England (of Jackass fame), as well as Renee Renee (actor, snowboarder, skateboarder and host of Slam City Jam skateboard contest). The film is written and directed by veteran David Mitchell and features appearances by numerous pro snowboard riders including the notorious Wildcats, Ross Rebagliati and more.