Steven Spielberg's Ready Player One hits theaters at the end of next month and Warner Bros. is having some fun with a new contest that puts fans on a leaderboard allowing them to win the Copper Key, Jade Key, or the Crystal Key. Although there's no virtual OASIS set up for the contest, it's still a pretty cool way to promote Ready Player One. The Easter Egg-laden movie is based off of Ernest Cline's titular 2011 novel and it hits theaters on March 29th, 2018.
Launching today, the Ready Player One Join the Leaderboard Sweepstakes offers three prizes that will end up as game changers for years to come. The Copper Key: Atom Tickets - Enjoy movies on the big screen for free until 2045. The Jade Key: Spotify - Win codes for 27 years' worth of Spotify Premium. The Crystal Key: Lyft - Let Lyft take you where you need to go until 2045. The sweepstakes will close on March 12th and winners will be announced in three stages: the winner of the Copper Key will be revealed on March 19th; the Jade Key on March 21st; and the Crystal Grand Prize on March 26th.
Along with the new contest, Warner Bros. also released a new teaser that shows off tiny bits of new footage from Ready Player One. The teaser begins with a look at the streets in 2045 with a voiceover from James Halliday (Mark Rylance) reciting the same poem from the book when he announced the contest. Halliday says.
" Three hidden keys open three secret gates. Wherein the errant will be tested for worthy traits. And those with the skill to survive these straits. Will reach The End where the prize awaits."
The rest of the teaser shows off The Iron Giant and hints at the major battle for the Copper Key at the end of the story. The end features a hint of the Pure Imagination song with a callback to the Back to the Future theme as well.
Ready Player One is set in the year 2045 and features the real world on the brink of chaos and collapse. However, people have found salvation in the OASIS, which is an immersive virtual universe where one can go anywhere, do anything, and be anyone. The OASIS was created by the brilliant and eccentric James Halliday (Mark Rylance). When Halliday died, he left his huge fortune, and total control of the OASIS, to the first person to win three keys, unlocking the door to a digital Easter Egg he hid somewhere in his seemingly infinite creation. The movie is full of nods to the 1980s and early 90s and features challenges based off of classic movies and video games from those eras.
Steven Spielberg directed Ready Player One from a screenplay by Zak Penn and Ernest Cline, which is based on the titular book by Cline. Donald De Line, Kristie Macosko Krieger, Spielberg and Dan Farah produced the film, with Adam Somner, Daniel Lupi, Chris deFaria and Bruce Berman serving as executive producers. Ready Player One stars Tye Sheridan, Olivia Cooke, Ben Mendelsohn, Lena Waithe, T.J. Miller, Philip Zhao, Win Morisaki, Hannah John-Kamen, with Simon Pegg and Mark Rylance. You can check out the new teaser trailer and enter the contest below, courtesy of the Warner Bros. YouTube channel.