Reboots and franchise sequels are everywhere right now. With surprise announcements of secretive projects like what happened with Blair Witch this summer during Comic-Con, the stakes are high for your attention and fans of horror are no exception. After years of waiting, a certain interlude with a particular creepy character named Samara has come to an end. Paramount Pictures has released the very first trailer for Rings, the third movie in the beloved horror franchise started by The Ring in 2002.

Make no mistake. Rings is a sequel, not a remake, nor a reboot. Hitting theaters on October 28, a young woman becomes worried about her boyfriend when he explores a dark subculture surrounding a mysterious videotape said to kill the watcher seven days after he has viewed it. She sacrifices herself to save her boyfriend and in doing so makes a horrifying discovery: there is a "movie within the movie" that no one has ever seen before. Directed by F. Javier Gutierrez, Rings stars Matilda Lutz, Alex Roe, Johnny Galecki, Aimee Teegarden, Bonnie Morgan and Vincent D'Onofrio.

RELATED: Split Beats Rings, Wins Box Office 3rd Weekend in a Row

Urban legends. The most enduring are often the most disturbing. Stories of murder and mayhem happening to ordinary people that are shared around campfires, retold at slumber parties and spread through chain emails. Some may have started as simple gossip or rumors that, like an old-fashioned game of telephone, were embellished and eventually grew into myth as they passed from person to person. However, there is one terrifying thought about any urban legend... that it may have been born of the truth.

In the original movie a mysterious video tape was killing off anyone who watched it. Whenever the victim watched it, the phone rang, telling them they have only one week to live. A young reporter named Rachel investigated these events, but after she and her small son watched the tape, it becomes a race against time to find out why the tape is killing everyone and how it could be stopped. The question remains, does this new movie bring the horror franchise into the current state of technology? VHS is dead. What will that mean for Samara in Rings?

The first installment, directed by Gore Verbinski (the Pirates of the Caribbean films) and starring Naomi Watts, earned an impressive $249.3 million worldwide in 2002. Watts reprised her role in director Hideo Nakata's The Ring Two, which made $161.5 million in 2005. Time will tell if The Ring franchise success will continue with this new movie.