IFC Midnight has unveiled the first trailer for Room 237, arriving simultaneously in theaters and on VOD formats (Cable VOD, iTunes, Sundance Now, Amazon Streaming, XBOX and more) March 29. Director Rodney Ascher's documentary explores the phenomena of The Shining's cult following, more than 30 years after the Stanley Kubrick classic was released in theaters. Take a look at the first footage from this upcoming documentary, which showcases the bizarre conspiracies that have surfaced about The Shining's "hidden messages."

After the box office failure of Barry Lyndon, Stanley Kubrick decided to embark on a project that might have more commercial appeal. The Shining, Stephen King's biggest critical and commercial success yet, seemed like a perfect vehicle. After an arduous production, Kubrick's film received a wide release in the summer of 1980; the reviews were mixed, but the box office, after a slow start, eventually picked up. End of story? Hardly. In the 30 years since the film's release, a considerable cult of Shining devotees has emerged, fans who claim to have decoded the film's secret messages addressing everything from the genocide of Native Americans to a range of government conspiracies. Rodney Ascher's wry and provocative Room 237 fuses fact and fiction through interviews with cultists and scholars, creating a kaleidoscopic deconstruction of Kubrick's still-controversial classic.