Russell Brand will voice the Easter Bunny in Universal Pictures and Illumination Entertainment's live-action/CGI family comedy I Hop, which has set a March 4, 2011 release date.

According to Variety, Tim Hill, who mixed live action and CGI characters on Alvin and the Chipmunks, will direct.

Production begins this fall. Illumination chief Chris Meledandri will produce with John Cohen.

The tale revolves around an out-of-work slacker who runs over the Easter Bunny while driving home late. Since the bunny can't hop with a broken leg, the slacker is pressed into duty to save Easter. The film becomes a two-hander between the iconic holiday critter and the slacker, each of whom is running from adulthood.

"Russell showed me that he's got a wonderful ability not only to be funny in his own body, but he can create humor vocally, which is the distinction we need for these movies," Meledandri said. "This gives us an opportunity to remythologize the holiday around an Easter Bunny character that is as dynamic and irreverent as Russell is."