This year, the original story of Winnie-the-Pooh by A.A. Milne has entered the public domain. Ryan Reynolds has wasted no time in making the most of the opportunity to use the character to promote his Mint Mobile cell phone company. As is Reynolds’ way, he posted his new promotional video via his Twitter account where he introduced the story of “Winnie-the-Screwed,” who is stung with an extortionate Wi-Fi bill. All of this is in aid of Reynolds plugging his three free months offer from Mint Mobile, and if anyone was going to jump on a headline grabber, then it was always going to be the Deadpool star.

The video, in which Reynolds relays Winnie’s upset at being hit with a huge bill and no money to pay for it, came with the comment, “Took some creative liberties but it sticks pretty close to the source material. Just added Mint Mobile and changed ‘honey’ to ‘money’ really…” Reynolds starts the video by saying, “So, yesterday was public domain day. It’s the day where classic works enter the public domain, and this year the original Winnie-the-Pooh becomes public domain. So I think you can see where this is going and I expect that we’ll be hearing from a certain Mouse about this Pooh very, very soon.” You can check out the video below.

The world of copyright is a tricky tightrope, as any author who has parodied or rewritten a public domain work will tell you. While some, such as gothic horror Dracula or Robert Louis Stevenson’s Treasure Island, are now well out of copyright and in the public domain, more recent novels and stories are a much more problematic prospect to jump on. When it comes to U.S. copyright laws, most published works have a 95-year cover before they become public domain works, and as of January 1st, the first Winnie-the-Pooh book as well as Bambi, a Life in the Woods by Felix Salten both saw their copyright expire, which allowed Reynolds to more or less steal the original text for his little promotion. Of course, both of these books were made famous by Disney, and those versions are still very much copyrighted and should not be replicated in any way unless you want some severe lawsuits piling up at your door.

For Reynolds, the arrival of Winnie-the-Pooh in the public domain has allowed him to once again bring a touch of nostalgia to his advertising, after being involved in a series of ads for ABC that originally aired during Live in Front of a Studio Audience on the network and featured The Fresh Prince of Bel-Air’s Alfonso Ribeiro in an 80s themed promotion for Reynolds’ Aviation Gin.

While he does like a good ad or two, there are plenty of larger projects also taking up Reynolds’ time and despite taking a short break from acting after wrapping filming on his Christmas movie Spirited, which he appears in alongside Will Ferrell, there are plenty of upcoming roles heading the Canadian’s way, including his much anticipated MCU debut in Deadpool 3 sometime in the next few years.