Sacha Baron Cohen's Bruno release date has been pushed July 10 instead of May 15.

According to Variety, the Universal film took the July slot after it became unexpectedly available last week when Sony announced it was pushing back the release of Roland Emmerich's action feature 2012 to Nov. 13.

Bruno won't have the runway to itself in its new date. Cohen's pic will go up against 20th Century Fox comedy I Love You, Beth Cooper directed by Chris Columbus.

On the flip side, the May box office is jampacked with tentpoles, while July is somewhat quieter. Wherever it plays, however, Bruno will look to serve as counterprogramming.

Cinemark Movie Club