Executive producer Salma Hayek will go in front of the cameras for a multi-episode story arc on Ugly Betty, ABC's new hit comedy. The role marks Hayek's first appearance in a network television series. Her first guest starring appearance will be in the Ugly Betty episode "Trust, Lust, and Must," airing THURSDAY, NOVEMBER 2 (8:00-9:00 p.m., ET) on the ABC Television Network. She'll appear in three more episodes throughout the month of November.

Hayek will play Sofia Reyes, a newcomer to the Mode scene who will leave a lasting impression on Daniel Meade (Eric Mabius) and Betty Suarez (America Ferrera).

Ugly Betty stars America Ferrera as Betty Suarez, Eric Mabius as Daniel Meade, Alan Dale as Bradford Meade, Tony Plana as Ignacio, Ana Ortiz as Hilda, Ashley Jensen as Christina, Becki Newton as Amanda, Mark Indelicato as Justin and Vanessa Williams as Wilhelmina Slater. Recurring guest stars are Michael Urie as Marc and Kevin Sussman as Walter.

Based on Yo Soy Betty La Fea, the groundbreaking Colombian telenovela that became an international phenomenon, Ugly Betty is from Touchstone Television. Academy Award nominee and Emmy Award winner Salma Hayek is executive producer, along with Silvio Horta (Urban Legend), Ben Silverman, (The Office), Jose Tamez (The Maldonado Miracle), James Parriott (Grey's Anatomy) and James Hayman (Joan of Arcadia).

Ugly Betty, the most-watched new TV show of the 2006-07 season, airs THURSDAYS (8:00-9:00 p.m., ET) on the ABC Television Network.

Ugly Betty is broadcast in 720 Progressive (720P), ABC's selected HDTV format, with 5.1-channel surround sound and Spanish audio via SAP.