Sandra Bullock is teaming up with Sony Pictures Entertainment and The Help director Tate Taylor for an adaptation of Bob Kealing's non-fiction book Tupperware Unsealed, which focuses on marketing pioneer Brownie Wise.
Brownie Wise created the Tupperware home party strategy that helped make the company a household name, while creating new professional opportunities for women. She was the first woman ever to be featured on the cover of Business Week magazine, although she often clashed with the company's founder, Earl Tupper, which lead to her eventual exit, and underscored the liberation movement she helped personify.
Here's what Sony's production president Hannah Minghella had to say about the project in a statement.
"As a writer-director, Tate has the rare and delicate ability to capture both the romanticism and restrictions of a time and place. In this case 1950's suburban America. His characters are both immediately recognizable while also uniquely iconic. Such was the magic of Brownie Wise. There is no one better than Sandy to play Brownie -- they share a fierce bravery and independent spirit."
"Sandy and I have been trying to work together for years. Finally, I'm very excited to put Tupperware in her hands. This is a collaborative dream come true."
Mandeville Films' David Hoberman and Todd Lieberman are producing with Tom Shelly of Steele Mill Productions and Taylor through his Wyolah Films. John Norris and Alex Young will serve as executive producers, while Hannah Minghella and Andrea Giannetti will oversee the project for the studio.