With just a few weeks left until the summer movie season comes to a close, Sony's R-rated animated comedy Sausage Party has a chance to be the last big blockbuster this season, debuting in theaters today. To help promote this release before it hits theaters, star and co-writer Seth Rogen decided to take some animatronic food items to a grocery store in New York City, and see how fans would react. The result is one of the most hilarious viral marketing pranks in recent history.

The video debuted on Sony Pictures' YouTube channel earlier today, which shows Seth Rogen testing out an animatronic cantaloupe for this prank, which he uses to show New Yorker's that food has feelings too. The actor used this cantaloupe, along with a loaf of bread and a sausage, to scare the lights out of unsuspecting shoppers. Seth Rogen's food items chat with a number of colorful New Yorkers, some of whom actually eat these items' "relatives" right in front of them.

Sausage Party, the first R-rated CG animated movie, is about one sausage leading a group of supermarket products on a quest to discover the truth about their existence and what really happens when they become chosen to leave the grocery store. The film features the vocal talents of a who's who of today's comedy stars - Seth Rogen, Kristen Wiig, Jonah Hill, Bill Hader, Michael Cera, James Franco, Danny McBride, Craig Robinson, Paul Rudd, Nick Kroll, David Krumholtz, Edward Norton and Salma Hayek.

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Producers Seth Rogen and Evan Goldberg are responsible for writing the script for the film, their first attempt at doing a full-length animated feature. The duo previously penned the script for teen classic Superbad and stoner adventure Pineapple Express. They made their directorial debut with 2014's This is the End, and directed the pilot for AMC's summer series Preacher, which has already been renewed for a Second season.

Greg Tiernan and Conrad Vernon direct this animated horror comedy, after establishing themselves in traditional animated fare. Greg Tiernan is best known for his work on the Thomas & Friends franchise, while Conrad Vernon has directed animated blockbusters such as Shrek 2, Monsters vs. Aliens and Madagascar 3. Sausage Party will go up against Disney's family adventure reboot Pete's Dragon and Paramount's true story adaptation Florence Foster Jenkins starring Meryl Streep in theaters starting today. Take a look at this hilarious prank before heading to theaters to watch Sausage Party this weekend.