According to The Hollywood Reporter, two holdovers held off the new releases to maintain their spots atop the rental charts as Columbia TriStar Home Entertainment's Johnny Depp thriller Secret Window and Buena Vista Home Entertainment's R-rated and unrated versions of Dimension's Bad Santa outpaced the debut of MGM's comedy sequel Barbershop 2: Back in Business and BVHE's Cold Mountain.

The titles finished first to fourth in that order on Video Store magazine's list of top rentals for the week ending July 4. "Secret" had weekly rental revenue of $13.3 million, enough for a second week at No. 1 but a 14% decline from the previous week. "Bad Santa" did $12.9 million in sales, while "Barbershop 2" brought in $12.2 million in its first week in release, followed by "Cold Mountain" with $11 million.