Video game publisher Sega is heading into the movie and TV world, hiring former Break Media executive Evan Cholfin to help bring their franchises to life on the big and small screen. Cholfin was brought on as the head of development and production for a new Tokyo-based company dubbed Stories International, a joint venture between Sega and Hakuhodo DY Group, the seventh largest ad agency in the world, which was formed in 2011 to produce films and TV shows for digital platforms. The first projects that are being developed under this company are based on games Altered Beast, Streets of Rage, Shinobi, Rise of Nightmares and Crazy Taxi.
Other properties in Sega's portfolio include Golden Axe and Virtua Fighter. It isn't clear which of these projects will move forward into production first, but the company is looking to develop both live-action and animated spin-offs for both film and television. Cholfin will work closely with Stories International CEO Tomoya Suzuki to develop these projects for both American and Asian markets. Here's what Tomoya Suzuki had to say about bringing in Evan Cholfin.
With his impeccable taste and experience developing and producing entertainment in nearly every format imaginable, Evan is the unique executive to revitalize and canonize our partners' brands by working with Hollywood to create stories that will last for centuries."
Sega isn't the only video game company to branch out and develop their own properties for the big and small screen. Ubisoft has its own in-house movie and TV production division, where they are developing movies such as Assassin's Creed, Splinter Cell and Watch Dogs. Electronic Arts also has their own movie division, which developed and produced DreamWorks' Need for Speed.