According to The Hollywood Reporter, executives at Sony Pictures Home Entertainment are hopeful that the May 17th DVD release of Seinfeld Season 4 will boost the series' sales ranking on Nielsen VideoScan's DVD sales charts.

The series now occupies the No. 4 spot. The first three separate DVD releases of Seinfeld set the benchmark for the fastest selling TV-to-DVD franchise ever, SPHE vp catalog marketing Marc Rashba said.

"Not only is the 'Seinfeld' franchise the fastest-selling series on DVD, it is on track to become the best-selling franchise," Rashba said. However, all three Seinfeld DVDs were released simultaneously November 23rd, rather than on a staggered release schedule, which has been the norm with such TV franchise fare.

Brian B.