New Regency has picked up the comedy pitch Mr. Romance, and has set Four Christmases director Seth Gordon to take the helm.

According to Variety, Jeff Roda (The Siege of Fulton Avenue) will pen the script.

Regency has acquired rights to a Joshuah Bearman article commissioned by GQ magazine. Tower of Babble's Beau Bauman will produce with Gordon.

The film will be a comedy about a cynical guy who is forced to enter the Mr. Romance competition to win back the love of his life. The competition, which finds hunks whose photos grace the bodice-ripping covers of romance novels, is a real event.

"Romance novels sell 50% of all books, and there is a convention where guys submit themselves to physical and psychological tests to determine their romantic IQ," Gordon told Daily Variety.

Gordon and Bearman met when Gordon was filming the documentary The King of Kong: A Fistful of Quarters, and Bearman, covering the subject matter for Harper's magazine, became so involved he got a co-producer credit on the film.

No production date has been set.

Cinemark Movie Club