Shark Tale: According to The Hollywood Reporter, DreamWorks Home Entertainment and its home video distribution partner Universal Studios Home Entertainment are planning a massive marketing push for the February 8th release of DreamWorks' animated feature Shark Tale.

Shark Tale, which has earned about $300 million in global boxoffice receipts so far, will be one of the biggest titles at retail during February, traditionally one of the strongest months for sales," DHE chief Kelly Avery said. Avery said that DreamWorks has a multimillion-dollar four-month marketing campaign slated to begin next month with network, cable and radio ads bolstered by such sponsors as ConAgra Foods, Carl's Jr., Hardee's, General Mills and others.