What the heck is this dude doing now? After sitting through every single one of his movies as part of a performance art piece in New York, Shia LaBeouf has taken his wacky ways across the pond for a whole new 'Shia' Experience. Some are calling it genius, while some locals are calling it pure rubbish. It's the LaBeouf hotline. And you can call right now at +44 (0)151 808 0771.

Shia LaBeouf's UK hotline has a purpose. It is called the 'Touch My Soul' hotline. And that's exactly what he wants you to do. He wants you to move him with your emotional stories. They can pretty much be about whatever. And as long as you keep the man captivate, and touch his soul, he will not hang up on you. Though, American callers are warned that this is a UK number, and that long distance rates do apply.

Shia LaBeouf has certainly taken his eccentric behavior to all new heights. And he is manning this makeshift call center himself. He has set up a phone and a desk in the middle of a room, working alongside his hotline collaborators Nastja Sade Ronkko and Luke Turner. They are hunkered down in a Liverpool gallery, which you can see in some of the Tweets below. Shia is manning the main phone for the next four days. And the interactions are being streamed across the web.

There have been some issues, though. And like any call center, it has not been without it's complaints. There is a long line of dissatisfied customers already. And that appears to stem from the mass amount of calls coming into the hotline. The sheer number of individuals trying to get through is making it nearly impossible for those with the biggest Soul Touching moments to tell their stories. But that frustration is supposed to be all part of the fun. You can visit the live video feed of the room here. Right now, the gang is taking a break. But they'll be back.

One of the problems encountered by some who have gotten through is that Shia LaBeouf likes to answer the phone, and then quickly hang up. While this has angered some fans, it is said to all be part of the true modern day costumer service experience. The idea for the Hotline came out of Shia LaBeouf's recent movie experiment, where he was touched by all the audiences members that came to watch along with him, and what that communal experience was like. Here's the full details on the 'Touch My Soul' hotline.

"From 11am GMT on 10 December 2015, #TOUCHMYSOUL by LaBeouf, Rönkkö & Turner will commence at FACT (Foundation for Art and Creative Technology), 88 Wood Street, Liverpool. Over the next four days, LaBeouf, Rönkkö & Turner invite you to pick up your telephone and touch their soul on +44 (0)151 808 0771* between the hours of 11am - 6pm GMT. The project will also be broadcast live above for the duration. #TOUCHMYSOUL is part of the group exhibition Follow, open to visitors from 11 December 2015 until 21 February 2016 (admission free)."

So, if you're anywhere near 88 Wood Street in Liverpool, you can drop by and say hi to Shia and his team as they man the phones. Though, they will be too busy speaking with 'customers' on the other line to have a conversation with you. What do you think of Shia LaBeouf's latest attempts at art? Cool? Or should he quit while he's ahead.

B. Alan Orange