Shrek 2: According to The Hollywood Reporter, when DreamWorks released Shrek on video three years ago, Hollywood was abuzz about the fact that the upstart studio -- famously co-founded by former top Disney executive Jeffrey Katzenberg -- put its date right on top of the Disney/Pixar theatrical release of Monsters, Inc. But last week, when DreamWorks unveiled its Friday, Nov. 5, Shrek 2 video release date -- which just happens to be the same date Disney/Pixar will release The Incredibles theatrically -- the announcement barely made a ripple.
Perhaps it's because DreamWorks isn't the new kid on the block anymore, and the Katzenberg-Disney fallout has become old news. In the end, the "Shrek"/"Monsters" showdown didn't result in any lost revenue for either, as will likely be the case again.
Kelly Avery, head of worldwide home entertainment at DreamWorks, says the studio is simply looking to emulate success. "We've had this date locked for over a year," Avery said. "We're anniversary-ing our 'Shrek' date. She added that the Tuesday before the release is Election Day, "and you can't do business then."