Shrek 3: According to The Hollywood Reporter, DreamWorks Animation Studios announced Wednesday that it will postpone the release of Shrek 3 from a November 2006 playdate to May 2007.
The announcement comes immediately on the heels of another date shift, announced Tuesday by Walt Disney Pictures and Pixar Animation, that moved Cars from a November 2005 bow to May 2006.
The rival animation companies have shifted their future potential animated blockbusters from a fall release to an early summer bow with the hopes of capitalizing on both the large summer audience and the holiday DVD market that follows. For DreamWorks, the move allows the newly public company to stick with a formula that has worked incredibly well for the first two Shrek movies. Both films were released in early May and went on to a combined domestic gross of more than $708 million.