According to Variety, Fox has set a DVD release date of April 5th for Sideways.
Although the studio was prepared to increase the theatrical run of the film and delay the DVD date if it won best picture Sunday, it went ahead with marketing plans and notification of retailers and is making its official announcement today.
Fox Video expects Sideways to sell more copies than a typical movie with a $53 million box office gross.
The marketing campaign will target customers who've heard the good reviews but couldn't easily see the film during its limited release with TV and radio ad campaigns touting the pic as a fun comedy.
The studio is also teaming with wine lovers and that lifestyle demographic to capitalize on the movie's theme and impact on tourism in central California. Among the studio's partners will be the Santa Barbara tourism board, Mondavi Wine and upscale food and wine magazines.
The Sideways DVD includes audio commentary by Paul Giamatti and Thomas Haden Church, eight deleted scenes and a behind-the-scenes featurette.
Other studios moved even more quickly on DVD plans for their Oscar noms and winners. Disney/Pixar's The Incredibles debuts on DVD March 15, while DreamWorks released Shrek 2 last fall and Shark Tale February 8th.
Universal released Ray February 1st amid all the wins Jamie Foxx was collecting from early kudofests.
Disney/Miramax set Finding Neverland weeks ago for a DVD release on March 22nd, the same date Sony recently announced for Being Julia. Sony also recently announced a March 29th DVD release for Closer and an April 5th release for Spanglish.
MGM is releasing Hotel Rwanda on April 12.