Video Business reports that Buena Vista Home Entertainment will street Sin City on Aug. 16 with four collectible covers--each devoted to one of the anthology-style movie's story lines.

"We knew that different fans had different story lines and different characters that really stood out as their favorite. So we thought that this would be a fun way to give everybody the package that they would want," explained VP of brand marketing, Lori MacPherson.

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Another goal is to maximize shelf space impact. Each retail location will be shipped a mix of all the covers.

"We knew with four different colors all lined up that it would create a really exciting billboard," MacPherson said.