MTV's highly controversial reality show Skins is already in danger of being cancelled after airing just two episodes. A string of companies have pulled their ads from the show, including Taco Bell, Wrigley, Subway, Foot Locker, L'Oreal and Schick. It is said that MTV could face losses of up to $2 million per episode with these sponsors pulling out. Here's what an insider had to say about the state of Skins:
"Skins is definitely in danger of being cancelled, if the ratings aren't great. And MTV is not going to risk losing advertisers over one show."
While 3.3 million viewers tuned in to the Skins series premiere last week, the show lost nearly half its audience in Week 2, with just 1.6 million viewers for Monday night's second episode. MTV claims it's sticking with the show, but an MTV insider also claims the marketing department is preparing for the worst:
"The Skins marketing people were running around like mad (on Tuesday). There was definitely some kind of 'all-hands-on-deck' situation going on."
The Parents Television Council has vehemently spoken out about the reality show, calling for lawmakers to open an investigation into the show in terms of child pornography and exploitation. Apparently, creator Bryan Elsley, who started the U.K. version of Skins in 2007, originally didn't want to take his show across the pond, according to an insider:
"Bryan Elsley was highly skeptical about translating this for the American audience. He was worried it would get this kind of reaction. It took a lot of wooing and hand-holding from MTV network execs to convince him that it would work in the U.S."
Skins currently airs Monday nights on MTV.