According to The Hollywood Reporter, Sony Pictures Home Entertainment on Tuesday became the first major studio to put a price tag on Blu-ray discs when they become available in U.S. stores this year. At the same time, the studio unveiled what many observers believe will be a key component of the next-generation, high-definition optical disc's marketing strategy: bundling various formats together to give consumers more flexibility and mobility.

Catalog Blu-ray disc titles will wholesale for $17.95, about the same as DVDs when that format hit the market in 1997. New-release Blu-ray discs will wholesale for $23.45, a premium of 15%-20% over what suppliers were charging for new theatrical DVDs.

Cinemark Movie Club
Brian B.