You'll be able to purchase your Sony DVD's in a totally different way, in the near future.
According to a story from Home Media Magazine, Sony is the first major movie studio to sign up with Hewlett-Packard's revolutionary manufactured-on-demand (MOD) DVD program. Terms of the deal were not disclosed, but there will be anywhere between 75 and 200 catalog titles from Sony that will be available with this service.
The MOD service, offered through HP's Video Merchant Service will allow for a more cost-effective way to produce and distribute DVD's directly for the consumer, and at a fraction of the cost of traditional production and distribution methods as well.
"We know there is strong consumer demand for these titles, and by working with HP, we may now monetize our deep product library ... without a significant investment in inventory," said David Bishop, president of Sony Pictures Home Entertainment.
Doug Warner, VP of content services for HP said the service will reduce high replication costs of limited DVD production runs.
"We went into MOD to increase efficiencies for DVD content companies to get product to market and bypass inventory issues," Warner said.
Warner also said that HP is looking at bringing high-definition content to this service, but that it's, "a ways off in the future."