Trekkies who are impatiently awaiting the arrival of Star Trek Beyond will have to wait a few more weeks. Paramount Pictures has shifted the sequel's release date from July 8, 2016 to July 22, 2016. A two-week shift may seem inconsequential, but, this shift means you'll have a better chance of seeing the movie in the IMAX format next summer.
Deadline reports that Warner Bros. has secured every IMAX theater for the release of Tarzan on July 1, 2016, which would have meant that Star Trek Beyond couldn't get an IMAX release. Shifting the release to July 22 means there will be an IMAX release for this Star Trek sequel, but it isn't known if Paramount plans on securing every IMAX theater or not. Whether or not this will impact the box office results remains to be seen, but the strategy has already worked on a different movie.
Paramount employed the same release strategy with the summer blockbuster Mission: Impossible Rogue Nation. The studio moved the release up five months from a Christmas Day release to July 31, to take advantage of more open IMAX theaters. The move paid off, with Mission: Impossible Rogue Nation pulling in $189.2 million domestically and $614 million worldwide since its release.
Star Trek Beyond will now open against 20th Century Fox's Ice Age: Collision Course and Warner Bros.' Knights of the Round Table. In its previous release date on July 8, the sci-fi sequel was set to go up against 20th Century Fox's Mike and Dave Need Wedding Dates and Universal's The Secret Life of Pets. Justin Lin takes the helm on this sequel, replacing Star Trek and Star Trek Into Darkness director J.J. Abrams.
Chris Pine (Captain Kirk), Zachary Quinto (Spock), Zoe Saldana (Uhura), Karl Urban (Bones), Simon Pegg (Scotty), Anton Yelchin (Chekov) and John Cho (Sulu) are returning from the first two movies. New cast members include Idris Elba, Sofia Boutella and Joe Taslim, but nothing has been confirmed about their characters yet. Do you think this release date shift will pay off for Star Trek Beyond?