Last week, we reported that fans will be in for a special treat, leading up to the highly-anticipated Force Friday event, where the first merchandise for Star Wars: The Force Awakens will go on sale. Today marks the start of a massive unboxing event, that will take place over 18 hours in 15 cities and 12 countries, starting in Sydney, Australia today at 5:45 PM ET/2:45 PM PT. The day is finally here, and we have the live stream for you to watch the first unboxing below.
The Star Wars YouTube channel will host the live stream, which kicks off with the first unboxing in Sydney, Australia at 7:45 a.m. local time on Thursday, Sept. 3 (5:45 p.m. EDT on Wednesday, Sept. 2), with the grand finale at Lucasfilm in San Francisco at 8 a.m. PDT (11 a.m. EDT) on Thursday, Sept. 3. Each of the 15 locations will reveal a new product inspired by Star Wars: The Force Awakens. These "unboxing" videos will feature online personalities sharing the excitement of opening the new Star Wars: The Force Awakens toys.
The global unboxing event will incorporate traditional toy unboxers such as the popular EvanTubeHD, channels featuring families such as Bratayley, lifehack specialists such as ExpCaseros, gamers such as AlexBy11 and Star Wars fans from around the world, including Chris Pirillo, bringing with them a broad audience and appeal. The full schedule also is available at StarWars.com. Several countries will join the live stream from YouTube Spaces (Berlin, Tokyo, London), with Star Wars commentators Anthony Carboni and Andi Gutierrez hosting the event from the YouTube Space, Los Angeles.
Fans can tune in to watch live unboxings at home or on mobile devices, and also enjoy the latest trailers on the upcoming movie, commentary from special guests, fun product videos and demos, and footage from recent Star Wars events. The global celebration culminates at midnight local time, when many retailers around the world will open their doors to fans to purchase Star Wars: The Force Awakens toys, collectibles, books, apparel and more. Visit StarWars.com for more details on participating locations.
Deadline reports that analysts predict consumers could spend a whopping $5 billion on /star-wars-7-force-friday-poster-toys-r-us/Star Wars merchandise over the next year, which a slew of new novels and comic books that will be part of the Star Wars canon and will lead up to the release of Star Wars: The Force Awakens on December 18. As for the Force Friday event itself, a number of retailers are celebrating the event with exclusive deals and activities for fans. You can take a look at the entire list of participating retailers at StarWars.com. Check out the live stream of the Star Wars: The Force Awakens toy unboxing below.