Disney and LucasFilm made history yesterday, by kicking off the world's first ever global live toy unboxing event, where fans got their first look at toys and merchandise from Star Wars: The Force Awakens. After 18 straight hours, the event that spanned 15 cities around the globe has come to an end, and now we have the first official photos. All of these toys will be available for purchase at brick-and-mortar and online retailers around the globe tomorrow, September 4, otherwise known as "Force Friday.
The first-ever global live toy unboxing event, unveiling highlights from the new Star Wars: The Force Awakens product line, officially kicked off in Sydney, Australia yesterday afternoon. The Bratayleys, a family of digital stars from the Maker Studios network, unboxed Star Wars BladeBuilders Jedi Master Lightsaber from Hasbro as part of the epic global event marking the countdown to Force Friday when merchandise from the highly anticipated new movie goes on sale.
Retailers around the the globe will open their doors at midnight on 9/4 and fans can document their experiences using #ForceFriday. Along with the BladeBuilders Jedi Master Lightsaber revealed in Sydney, other toys include Star Wars: The Force Awakens Big Figures (31" and 48") (Tokyo), LEGO Star Wars Poe's X-Wing Fighter (Seoul), Hot Wheels car assortment featuring Star Wars characters and Escape from Jakku Starship playset (Hong Kong), Star Wars: The Force Awakens Kylo Ren Lightsaber (Paris), Star Wars Micro Machines First Order Star Destroyer (Madrid), LEGO Star Wars Kylo Ren's Command Shuttle (Berlin), Star Wars: The Force Awakens Elite Series die-cast figure assortment (London), BB-8 by Sphero and the LEGO Star Wars Millennium Falcon (New York), Remote Control, flying X-Wing and a Remote Flying Millennium Falcon (Toronto), costumes for Captain Phasma, Kylo Ren and others (Chicago), Nerf Stormtrooper Blaster (Mexico City) and the Millennium Falcon from Nerf (San Francisco).
Along with the photos, we have a video from Good Morning America's official https://twitter.com/GMA/status/639416571840983041|Twitter feed, which shows Sphero's BB-8 toy in action. Users will be able to control this new ball droid through an app they download on their mobile device. It isn't known how much this BB-8 toy, or any of these other items, will cost, but we'll find out tomorrow on Force Friday.
For those planning to purchase these items tomorrow, StarWars.com has put together a comprehensive guide of the retailers putting on special events for Force Friday, with stores and online retailers set to put these items on sale starting at 12:01 AM tonight. There have already been projections consumers will spend a staggering $5 billion on Star Wars: The Force Awakens merchandise over the next year. Do you think that estimate is accurate? Let us know what you think after checking out the BB-8 video below, along with our full gallery of all the toys that will be available for you to pick up during Force Friday.