Force Friday is in full effect! And if the crash commercialization of Star Wars: The Force Awakens hasn't completely killed off your good will this morning, then perhaps you'll enjoy even more images from that galaxy far, far away. Last night, several participating retails bestowed four different flavors of promo poster on lucky participants who showed up early enough to get their hands on one. The first poster shows off all the new characters as they prepare for their first adventure this December. Daisy Ridley's Rey got her own poster, representing the light side of the force. And Kylo Ren got his own giveaway, as he proudly displays his cross guard lightsaber. Stormtroopers were also out in full force, to say the least.
The Star Wars Trading Card App also got a cool Star Wars: The Force Awakens update in honor of Force Friday. With the app, you can collect and trade over 1,000 officially-licensed Star Wars digital cards. All of your favorite characters, vehicles, and locations from the Star Wars universe are here. From the nostalgic, including replicas of the original "Star Wars '77" set by Topps, to the futuristic, including all new trading cards with exciting digital twists, you'll be able to take your entire Star Wars card collection with you anywhere you go. Star Wars: Card Trader...These are the cards you're looking for!
The Star Wars: The Force Awakens cards feature never before seen promo art and includes all of the main new characters. Rey, Finn, BB-8, Chewbacca, and Poe Dameron are pulling for the good guys. While we get Kylo Ren, Captain Phasma and the new First Order troops on the side of the bad guys. More Topps trading cards are set to be released as we move closer to the December release date. We're afraid you'll have to wait until then to get a glimpse at any of the returning characters, like Han Solo, Luke Skywalker and Princess Leia. The holy trinity decided to hibernate through Force Friday.
More merchandise inspired by the highly anticipated new movie Star Wars: The Force Awakens launched at retailers around the globe as 'Force Friday' officially got underway at midnight last night. This came hot off the heels of the 18+ hour global live unboxing event on YouTube where highlights of the new product range were officially unveiled. The celebration continued as more than 3,000 retail locations in the U.S. opened their doors at midnight for fans to be among the first to discover new Star Wars products. About the event, Leslie Ferraro, Co-Chair, Disney Consumer Products and Interactive Media and President, Disney Consumer Products had this to say.
"We've been working closely with the filmmakers to bring the characters and story lines from Star Wars: The Force Awakens to life through an exciting array of products, and we're thrilled to share them with fans around the world."
Beyond lightsabers, construction sets, figures and collectibles, fans can find products across a wide variety of categories, including apparel for all members of the family, home décor, lifestyle accessories, books and more. New Star Wars products can be found around the world at mass and specialty retailers, such as Amazon.com, Kohl's, Target, Toys "R" Us and Walmart, as well as Disney Store and disneystore.com. So, line up those pocket books and prepare to leave your soul at the cash register! Before you give yourself completely over to the dark side, enjoy the Force Friday posters and Trading Cards.