Disney doesn't feel that the younger market is familiar enough with the Star Wars franchise to be fully hyped for the arrival of Star Wars: The Force Awakens in theaters next December. So they have teamed with Maker Studios to produce an online Star Wars series that will get the 'Youtube' generation excited for the relaunch of this sci-fi adventure series on the big screen.
It will have been more than ten years since the live-action Star Wars: Episode III - Revenge of the Sith hit theaters in 2005 when Star Wars: The Force Awakens finally opens. And the last time a Star Wars movie was on the big screen was back in 2008, when the animated adventure Star Wars: The Clone Wars was released. Maker Studios, which is the largest operator of channels on Youtube and owned by Disney, will produce short-form shows featuring online personalities popular among viewers who weren't around for the first two trilogies. The series will revolve around everything from Star Wars fashion to Star Wars games, though it's not clear if these short-form episodes are taking place within the universe, or about actual toys and clothing that you can buy in the real world.
While trusted source Bloomger first reported on this new online series, nothing official has been announced by Disney and Lucasfilm. Both declined comment at this time. According to sources close to the project though, Maker has secured sponsors to help fund the series. The move helps explain why Disney purchased Maker back in May for $500 million. Maker also plans to produce online content for upcoming Marvel and Pixar movies. Maker has also worked to extend Disney's reach on Youtube by collaborating with channels such as ABC Family and ABC News.
Maker's network consists of more than 55,000 video channels, and draws in more viewers than any other Youtube partner. Disney is helping Maker expand its brand into television, with the studios already collaborating on a series of specials for Disney TV channels. The Maker online series will be just one part of the marketing program leading up to the release of Star Wars: The Force Awakens.