At a remote test facility, the new Nissan Rogue gets battle-tested with the ultimate challenge: a simulated battlefield from Rogue One: A Star Wars Story Using the Nissan Rogue's Intelligent All-Wheel Drive and Safety Shield Technologies, our Nissan engineer test driver takes on stormtroopers, TIE fighters, AT-ACTs and anything the galaxy throws the Rogue's way.
Nissan today unveiled expanded details of its new promotional campaign in support of the upcoming film Rogue One: A Star Wars Story. The newly revised 2017 Nissan Rogue compact SUV is the centerpiece of the fully integrated campaign that features Star Wars-themed TV ads, social and experiential content.
As one of five global brands joining with Lucasfilm to launch promotional campaigns for the first-ever standalone Star Wars story, Nissan also debuted today a numbered, limited-edition, full-sized-replica Death Trooper helmet that comes with purchase of the previously announced Nissan Rogue: Rogue One Star Wars Limited Edition vehicle. Said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America.
"Nissan's new custom-designed campaign aims to provide Nissan and Star Wars fans exclusive access to the popular franchise in ways they've never seen before. Through this exciting campaign, Nissan offers customers new Star Wars experiences as well as a unique look at what driving with the advanced technologies already available on Nissan's industry-leading cars, trucks and SUVs brings."
The "Battle Tested" TV campaign launching on Oct. 31 includes one 30-second national spot that begins airing on Halloween, as well as a full 60-second hero version of the spot in cinemas and a flight of sales and dealer-engagement ads and that will follow later this fall. The 30-second hero spot takes place in a fictional Nissan test facility where engineers put vehicles through a series of routine safety tests and driving obstacles. This time, however, the Nissan Rogue and its driver are surrounded by Star Wars-themed simulations in the midst of an epic battle. A final test demonstrates the Rogue's class-leading Forward Emergency Braking with Pedestrian Detection* as the driver navigates through a rugged obstacle course, dodging stormtroopers, rebel fighters and otherworldly debris in the vehicle's path.
The spot highlights the comprehensive suite of Intelligent Safety Shield technologies available on the 2017 Nissan Rogue, including Intuitive All-Wheel Drive and the Forward Emergency Braking with Pedestrian Detection system. Forward Emergency braking with Pedestrian Detection can provide audio and visual display warnings to help alert the driver of a potential frontal collision. If a collision is unavoidable, the feature can engage the brakes to help reduce both the speed of the impact and the severity of the collision. The system is also designed to help avoid or mitigate frontal collisions with pedestrians, using a camera-based system to recognize human shapes. Added Tucker.
"Showcasing Nissan's advanced driver assistance systems in a simulated Star Warsenvironment, raises awareness for the robust technology offering on the newly refreshed Nissan Rogue in a very different way," "The message pairs Nissan's brand-DNA of driving excitement with relevant product information about how our vehicles are engineered to help our customers safely take on whatever out-of-this-world obstacles that they may encounter."
In addition to the regional TV advertising rolling out later this year, the campaign includes robust digital and social content to complement and amplify the "Battle Tested" messaging across all channels. Launching with the advertising on Oct. 31 is Nissan's Ultimate Access Sweepstakes. This sweepstakes, which runs Oct. 31 through Nov. 27, gives fans a chance to attend the "Rogue One: A Star Wars Story" opening night at the El Capitan theater in Hollywood. Beginning on Oct. 31, fans may register for a chance to win at NissanUSA.com/StarWarsRogueOne (subject to the official rules listed on this site; no purchase is necessary to enter or win.)
The Nissan Rogue, marching its way to the top-selling spot in the Nissan lineup, has been updated for the 2017 model year with fresh exterior and interior treatments, an expanded suite of Nissan Safety Shield technology including available Forward Emergency Braking with Pedestrian Detection*, and the first ever Rogue Hybrid model.
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the U.S. media sites NissanNews.com and InfinitiNews.com.
From Lucasfilm comes the first of the Star Wars standalone films, Rogue One: A Star Wars Story, an all-new epic adventure. In a time of conflict, a group of unlikely heroes band together on a mission to steal the plans to the Death Star, the Empire's ultimate weapon of destruction. This key event in the Star Wars timeline brings together ordinary people who choose to do extraordinary things, and in doing so, become part of something greater than themselves.
Rogue One: A Star Wars Story is directed by Gareth Edwards and stars Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads Mikkelsen, Alan Tudyk, Riz Ahmed, with Jiang Wen and Forest Whitaker. Kathleen Kennedy, Allison Shearmur and Simon Emanuel are producing, with John Knoll and Jason McGatlin serving as executive producers. Rogue One: A Star Wars Story opens in U.S. theaters on December 16, 2016. Check out this epic TV commercial featuring exciting Star Wars ships in battle along with a cameo appearance by new rogue Imperial droid K-2SO who is now fighting on the side of the Rebellion.