Continuing its commitment to creating new and compelling programming for the digital marketplace, Warner Bros. announced today the name of its newly formed shortform series production unit and also unveiled its first slate of development projects. Blue Ribbon Content is the name of the recently created division, which is charged with developing and producing live-action series for digital platforms, tapping the creative talent already working at the Studio while also identifying opportunities for collaboration with new writers and producers.

All of the Studio's narrative shortform digital content will now be produced under the Blue Ribbon Content banner, which is headed up by Sam Register, who took oversight of digital development and production efforts upon being named President, Warner Bros. Animation and Warner Digital Series in April 2014. Register's team at Blue Ribbon Content also includes Andrew Mellett, Senior Vice President, Distribution and Strategy, who manages the new division's financial operations, oversees business affairs, and handles all distribution and sponsorship deals. In addition to live-action, Blue Ribbon Content will produce animated programming and is also experimenting with emerging platforms such as virtual reality.

Sam Register had this to say about the new development slate in a statement.

"We are tremendously excited about Blue Ribbon Content's initial slate of development projects, and we are incredibly fortunate to have the opportunity to work with such a talented group of writers and producers on projects that they feel exceptionally passionate about. We look forward to delivering compelling and memorable programming for our fans and distribution partners."

Blue Ribbon Content's programs in development include:

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Live-Action Developent: Comedy

RejecTED

We've all witnessed countless inspiring words of wisdom from world-renowned speakers on technology, entertainment and design. But not everyone can get on that stage, due to an ultra-competitive selection process that leaves many behind. Check out some of the lesser-known and just completely rejected speeches that the world never got to hear - until now - in this original satirical comedy from Rachel Ramras, Larry Dorf and Hugh Davidson (all of Mike Tyson Mysteries).

Ginger Snaps

The world of scouting has never been so competitive ... or ruthless. Follow a troop of young girls as they backstab, manipulate and sabotage their way through the seedy underworld of the Ginger Snaps and preserve their power and influence at the top of the cookie pile in this original comedy from writer Sonali Patel. Ginger Snaps emerged from the Warner Bros. Television Workshop's Fresh Ink initiative, which is dedicated to seeking out new and diverse voices from within the creative community, with the goal of developing comedy and drama ideas from women and ethnic minority writers into viable scripts for presentation to the marketplace. Patel is currently a staff writer on the new Warner Bros. Television comedy A to Z for NBC.

Golden Revenge

Two adorable house pets - a cat and dog - love their life with their owner. His new wife? Not so much. After receiving an "it's me or the pets" ultimatum, the husband takes the cat and dog deep into the forest and leaves them behind in this original comedy. Now it's up to the pets to find their way across the country and back to their beloved owner - in order to exact their revenge! Golden Revenge is from Tom Stern and Josh Gardner (Saul of the Mole Men, Gerhard Reinke's Wanderlust), and produced by Conaco.

Live-Action Development: Action/Sci-Fi

Ouroboros

Original horror/thriller from Weed Road Pictures, producer Akiva Goldsman (executive producer of the Paranormal Activity franchise) and writer/director/producer Damon Santostefano follows two police officers over the course of one night in a remote part of Wisconsin as they are overwhelmed by a series of mysterious attacks ... and an epidemic of possession.

Static Shock

Writer/producer/director Reginald Hudlin (Best Picture Oscar nominee for producing Django Unchained, writer/director of House Party, executive producer/director of acclaimed TV series The Bernie Mac Show) leads the creative team behind a live-action adaptation of Static Shock, featuring the African-American super hero Static, aka Virgil Ovid Hawkins. Static Shock is based on the Static comic co-created by the late Dwayne McDuffie with co-writer Robert L. Washington III and artist John Paul Leon, which was originally published by the DC Comics imprint Milestone Comics and, later, by DC Comics. Milestone Media co-founder/comic book artist/TV producer Denys Cowan (the original Static Shock animated series) is collaborating with Hudlin on the new Static Shock. The aforementioned animated version of Static Shock previously aired for four seasons during the Saturday morning Kids' WB! programming block on The WB Network from 2000-2004.

Critters

Blue Ribbon revisits the world of the legendary New Line Cinema cult classic movie franchise, as a new batch of alien pests descends upon the planet in this new digital series written by Michael Jelenic & Aaron Horvath (Teen Titans Go!).

Virtual Reality

Batman: The Animated Series Experience

As previously announced, Blue Ribbon, DC Entertainment and visual effects pioneer OTOY are teaming up on an immersive entertainment experience that will see the Batcave from the acclaimed Emmy® Award-winning Batman: The Animated Series brought to life via interactive holographic video for virtual reality displays. OTOY is collaborating with series producer Bruce Timm on this interactive narrative experience which will give fans the opportunity to explore Batman's world like never before, allowing them to feel what it is like to be inside the show's stylized universe on devices such as the Samsung GALAXY Gear VR, the Oculus Rift, and on forthcoming "glasses-free" light field displays that will power future TV and mobile devices.

Additional Blue Ribbon Content development projects will be announced in the coming months.