MCCLELLAN ADMITS HE GAVE MEDIA FALSE INFO

Former White House spokesman Scott McClellan admitted Sunday that he had "unknowingly" presented "false information" to the news media about President Bush's Iraq strategy. "I was part of this propaganda campaign, absolutely," McClellan conceded on NBC's Meet the Press as he continued to promote his new book, What Happened: Inside the Bush White House and Washington's Culture of Deception. McClellan, who has been criticized by both the right and the left for not having voiced his objections while still part of the president's inner-circle, indicated that he agreed with those critics. "The most important lesson" that he came away with, he said, "is that it's important to speak up at the time and I was young and I probably should have spoken up about some of these issues sooner." Meanwhile, reporters Warren Strobel and Jonathan Landay of the Knight Ridder newspapers (purchased by McClatchy publications) who challenged the president's policies on Iraq beginning in early 2002 have criticized TV reporters who challenged McClellan's assertions that they did not ask him the right questions. On the McClatchy blog (http://washingtonbureau.typepad.com/nationalsecurity) the two outlined some of the questions that went unasked (except by them) in the run-up to the invasion and call the reporters' denials "Hogwash! HOGWASH."

CABLE COMPANY SAYS NEW DEVICE WILL NETWORK EVERYTHING

Time Warner Cable is developing a technology that will allow its subscribers to view videos transmitted via the Internet on their TV sets, the company's CEO, Glenn Britt, said Friday. Speaking at an investors' conference in New York, Britt described the device that the company is working on as "a new wireless cable modem that will allow you to network everything in your house." He did not say what he meant by "everything," nor did he describe how the device would resolve the most complex problem of bringing Internet video to the TV monitor -- its fuzziness on a large screen. Separately, Britt told the Wall Street Journal that if broadcast and cable networks continue to provide programming for free on the Internet that they had better reconsider their pricing to cable companies, which currently pay them a retransmission fee. "People should think things through before they just go willy-nilly putting things on the Internet," he said.

RATINGS FOR NBA TELECASTS SOAR

Ratings for the NBA playoff games on ESPN, TNT and ABC have seen some of their biggest jumps in history, with ESPN's soaring 35 percent through 19 telecasts, TNT's up 16 percent through 40 telecasts, and ABC's rising 28 percent through 10 telecasts, according to Broadcasting & Cable magazine, which cited Nielsen Media Research. The Conference Finals have shown even greater increases, with ESPN's telecasts of the Boston Celtics-Detroit Pistons series recording a 41 percent increase over last season's similar coverage. TNT's telecasts of the Los Angeles Lakers-San Antonio Spurs contest was up 37 percent, while ABC's telecasts of the Celtics-Pistons series was up 19 percent. Analysts predict that a Lakers-Celtics series will fly off the ratings charts. The ratings are even more impressive given last year's ratings debacle, when they reached their lowest point ever. Meanwhile, on CBS, the debut of the mixed martial arts series Elite XC Saturday Night Fights also turned out to represent a ratings boon, with the network showing a 36-percent boost in its ratings for adults 18-49 and a boost of more than 100 percent among males 18-34.

LOST FINDS HUGE AUDIENCE FOR FINALE

Airing opposite repeats on most networks -- except for Fox's So You Think You Can Dance -- the critically praised season finale of ABC's Lost was the top-rated show in each of the half-hours between 9:00 p.m. and 11:00 p.m. Thursday night, as it averaged a 7.1/11. Placing second for the night was the two-hour edition of Dance, which averaged a 6.3/10 between 8:00 p.m. and 10:00 p.m. CBS finished third with a full schedule of reruns as it averaged a 5.2/8. NBC remained a distant fourth with a 2.9/5.

Brian B.