i>DANCING DOMINATES; BANG FIZZLES, CHUCK CHOKES
The second week of ABC's Dancing With the Stars once again dominated Monday night's ratings as it drew a solid 13.2 rating and a 19 share between 8:00 p.m. and 10:00 p.m. Those numbers were down only slightly from last week's season premiere, which recorded a 14.0/21. Dancinghad little competition from its rivals in the 8:00 p.m. hour, with CBS's combination of How I Met Your Motherand the new Big Bang Theory averaging a 5.8/9. At NBC, the new sitcom Chuck tied the CBS shows, down nearly 10 percent from a week ago. But at 9:00, NBC's Heroesperformed strongly among adults 18-49, eking out a slight ratings win in that demographic group over Dancing. At 10:00, NBC's new Journeymancaptured a respectable 6.8/11 tying for second place with ABC's The Bachelor.CBS continued to own the hour, however, with CSI: Miami registering an 11.0/17.
GREY'S IS GREENEST
An average 30-second spot on ABC's Grey's Anatomy costs $419,000 -- making it currently the most expensive on primetime television, according to a survey by Advertising Age. The figure tops the $394,000 that spots on ABC's Desperate Housewiveswere being sold for last season. Because of slipping ratings, rates for Housewives dropped 31 percent to $270,000 this year, putting it at No. 4. The runner-up to Grey'sduring the current season is NBC's Sunday Night Football, where spots are going for $358,000. And although it, too, has been witnessing a ratings decline, The Simpsonscame in at No. 3 with $315,000 per spot. Rounding out the top five, Heroeslanded at No. 5 with $296,000. AdAgeobserved that come January, when American Idol returns, spots on the talent show are expected to dwarf all others, fetching $500,000 to $700,000 each.
SO WHAT'S AN "NBC" SHOW AT ITUNES STORE?
Confusing the question of which television shows will remain on Apple's iTunes Store and which will not, Apple said Monday that new episodes of the Fox TV show Housewill not be available this fall. It's not that Fox is joining NBC in yanking its programs from the online Apple store; it's that House is produced by Universal Media Studios, a subsidiary of NBC Universal. The announcement came just one week after two of NBC's new shows made their online debut on the iTunes Store last week. One of them, Chuck,is produced by Warner Bros; the other, Journeyman,is produced by 20th Century Fox.
EX ARMY FLACK CONCEDES STRAIN BETWEEN MILITARY AND MEDIA
The former chief spokesman for U.S. forces in Iraq said he often had to struggle with officers and enlisted men to persuade them to cooperate with the news media. As reported by the Kansas City Star, Lt. Gen. William Caldwell said that a common attitude among his colleagues was "I don't do media." Some officers, he remarked, complained about news coverage even as they failed to accommodate the press. And individual soldiers worried that talking to reporters could get them in trouble with their superiors. The result, he said, was that reporters were often left with no alternative but to rely on dubious and sometimes even hostile sources. Caldwell said that whenever he moved about the country he made a point of bringing journalists along with him, because he knew that security concerns limited their ability to witness what was going on. "I had helicopters," he said.
TV ANCHOR IN AFFAIR WITH MAYOR FAILS TO REPORT FOR WORK
Mirthala Salinas, the Telemundo TV anchor in Los Angeles involved in an affair with Mayor Antonio Villaraigosa, has been fired after she failed to show up for work at a TV station in Riverside, where she had been reassigned after the scandal broke out. She had been suspended with pay for two months by Telemundo's Los Angeles station. Today's (Tuesday) Los Angeles Timesreported that crews from a number of stations had gathered outside KVEA in Riverside to cover Salinas's expected arrival but left empty-handed. Mayor Villaraigosa declined to discuss the matter.
MARTHA PROVIDES THE GREAT PUMPKIN ON VOD
Martha Stewart will be providing 10 hours of Halloween tips that can be viewed on demand by Comcast subscribers beginning this week, the cable provider and Martha Stewart Living Omnimedia announced Monday. It's all part of a planned package of video-on demand holiday programming that will be available on Comcast systems each month featuring past episodes of The Martha Stewart Show and Martha Stewart Living. November will feature Thanksgiving-themed programs; December, Christmas-themed programs, etc. In a statement, Sheraton Kalouria, president of broadcasting for Martha Stewart Living Omnimedia, said that joining up with Comcast, the nation's leading cable provider, will enable MSLO "to stay in front of consumers 24/7 with a channel that is uniquely Martha Stewart."