SOX ROCK FOX
For the second week in a row, post-season baseball gave Fox a hefty lead in the ratings. Three of last week's top-ten winners were Red Sox/Rockies World Series telecasts, according to Nielsen Media Research. ABC's new Samantha Who?also proved to have strong running legs as it continued to produce the best ratings of any newcomer. Fox's Housecontinued to generate big numbers as it topped ABC's Grey's Anatomyamong younger viewers for the first time, thereby becoming the No. 1 drama in that demo. For the week, Fox led with an average 8.6 rating and a 14 share. ABC placed second with a 7.4/12, slightly ahead of CBS with a 7.2/12. NBC trailed with an average 4.4/7.
The top ten shows of the week according to Nielsen Research:
1. Dancing With the Stars (Monday), ABC, 13.7/20; 2. MLB World Series Game 4, Fox, 12.6/21; 3. Grey's Anatomy, ABC, 12.2/18; 4. Dancing With the Stars (Tuesday), ABC, 11.8/18; 4. Desperate Housewives, ABC, 11.8/17; 6. MLB World Series Game 2, Fox, 11.1/18; 7. NCIS, CBS, 10.9/17; 8. House, Fox, 10.8/16; 9. MLB World Series Game 1, Fox, 10.5/18; 10. CSI: Miami, CBS, 10.4/17.
RIVALS DANCING, HOUSE EACH TUESDAY WINNERS
Tuesday night's Dancing With the Starsresults show drew a 12.1 rating and an 18 share to put ABC ahead in the overall ratings for the night. But Fox's House, which also aired in the 9:00 p.m. hour, attracted more 18-49-year-olds, even though its overall rating was a 10.3/15, well below Dancing's. At 8:00 p.m., CBS's unheralded NCIScontinued to pull in audiences, averaging a 10.4/17.
FIRES BOOST NEWS NUMBERS
Last week's wildfires in Southern California fired up the ratings of each of the network nightly newscasts, with ABC's World News With Charles Gibson drawing its largest audience since February. (A Gibson-hosted /20special on the fires Tuesday night also performed well in the ratings.) With Gibson reporting from the fire lines, the newscast averaged 9 million viewers for the week. NBC Nightly News With Brian Williamsrecorded about 440,000 fewer viewers. Williams flew to California too, as did CBS's Katie Couric whose newscast averaged 6.6 million viewers. Among the key group of adults 18-49, the Gibson newscast again led with 2.8 million followed by NBC with 2.6 million and CBS with 2 million.
KARMAZIN SAYS HE TRIED THREE TIMES TO BUY CNN
When Mel Karmazin presided over CBS and later, when he was the the No. 2 man at Viacom, he made three efforts to combine the network with CNN, he said in an interview on Fox Business Network. "The first person I tried to do that transaction with was Ted Turner. I subsequently tried to do it with Gerry Levin. I subsequently tried to do it with [Richard] Parsons. All of them felt, at that time, that they did not want to sell CNN," Karmazin said. Noting that neither CBS nor ABC has a cable news outlet today, Karmazin added that if he were running either network, "how could I not be thinking about the benefits that could be accrued for shareholders by combining CNN with one of those news organizations?"
SUPER BOWL A NEAR SELL-OUT
Only five to ten 30-second spots have yet to be sold for next year's Super Bowl, which airs on Fox on February 3, Advertising Agereported Tuesday, citing a media buyer and another person familiar with the situation who said that the telecast was 90-percent sold out. Fox declined to comment on the figures. The trade publication said that ordinarily a few spots remain to be sold up until the last minute, when they're disposed of cheaply. Jeff Gagne of Havas's MPG media buying unit, told AdAge, "Last year, you could have bought a sale in the 11th hour, and now it's just weird to even consider that if you want to be in there, you've got to act in November."
LATINOS MAKE PROGRESS IN TV
A new survey by the National Latino Media Council has found that Hispanics have made significant progress in landing jobs in television over the past year. In a statement, Ésteban Torres, head of the Council, said that efforts to persuade the networks to foster diversity "are now bearing fruit, and it is not unreasonable to expect that the present numbers will continue to climb and that there will be no backsliding."