According to Variety, Hollywood is plunking down some heavy money for the Super Bowl.

It seems that every studio has something to offer for the game which airs on NBC February 1.

Films getting the treatment are Paramount's Transformers 2: Revenge of the Fallen, Star Trek and G.I. Joe; Sony's Angels & Demons; DreamWorks Animation's Monsters Vs. Aliens; and Universal's Land of the Lost and its fourth installment in the Fast & Furious franchise.

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Disney will also be promoting Pixar's, Up and a Wolverine spot is likely from Fox.

It is anticipated that Paramount will use the game to show off the first footage from Transformers 2: Revenge of the Fallen.

The Super Bowl had 97 million viewers last year.

NBC claims that 85% of its ads were sold in September. Even so, studios didn't have to pay top dollar because NBC had to fill 67 ad slots for the game.

Fox still hasn't bought any ad time but if they do it is expected that Wolverine, Night at the Museum: Battle of the Smithsonian and Ice Age: Dawn of the Dinosaurs will be the films promoted.

Warner Bros. and MGM both haven't bought any ad time.

Evan Jacobs