The CBS Television Network's coverage of Super Bowl 50 featuring the Denver Broncos' 24-10 win over the Carolina Panthers on Sunday, Feb 7 (6:39-10:22 PM, ET) was watched by an estimated average of 111.9 million viewers, according to Nielsen (Live + Same Day) Fast National ratings, making it the third-most-watched program in television history. Last night's Super Bowl peaked with an average of 115.5 million viewers from 8:30-9:00 PM, ET. Last year's Super Bowl XLIV is still the most-watched program in history, with an average of 114.4 million viewers, with Super Bowl XLVII in second place with 112.2 million viewers.
Streaming coverage of Super Bowl 50 on CBS and NFL digital properties set viewership records in every category, with the game streamed across more platforms than ever. The live stream drew 3.96 million unique viewers across laptops, desktops, tablets, connected TV devices and mobile phones. Viewers consumed more than 402 million total minutes of coverage, watching for more than 101 minutes each on average. During the game window, viewers consumed more than 315 million minutes of coverage, with an average minute audience of 1.4 million.
CBS Interactive sold live stream ads together with broadcast for incremental value. National ads ran in the same spots on the broadcast and live stream for the first time this year. The live stream was available on CBSSports.com on PCs and tablets, the CBS Sports app for iPad, Android and Windows 10 tablets, and the CBS Sports app for Amazon Fire TV, Android TV, Apple TV, Chromecast, Roku players and Roku TV models, and Xbox One, along with NFL Mobile from Verizon on phones and the NFL on Xbox experience. On social platforms, Super Bowl 50 is the most Tweeted event of the year so far according to Nielsen, with several elements, including advertisers, trending on social media throughout the game.
CBS's post-Super Bowl late night broadcasts scored ratings milestones for both franchises, according to Nielsen time adjusted fast national ratings for Sunday, Feb. 7. From 10:54 PM-12:02 AM, Late Show with Stephen Colbert averaged 21.12m viewers, 8.4 in adults 25-54, 7.9 in adults 18-49 and 7.5 in adults 18-34. The Late Show posted its largest audience with any host in the late night time period, even topping the post-Olympic broadcasts in February 1994. The Stephen Colbert-hosted show also scored the series best adults 18-49 and adults 18-34 ratings since August 30, 1993 (series premiere) and best adults 25-54 ratings since Feb. 25, 1994 (post-Olympics).
From 12:37 AM-1:33 AM, The Late Late Show with James Corden averaged 4.97m viewers, 2.0 in adults 25-54, 1.7 in adults 18-49 and 1.6 in adults 18-34. The Late Late Show delivered its largest audience since the show's inception in 1995. The Late Late Show was up +7% in adults 18-34 (from 1.5/08), +5% in adults 25-54 (from 1.9/10), even in adults 18-49 and added +710,000 viewers (from 4.26m, +17%) from the post-Super Bowl Late Show (with Craig Ferguson hosting) on Feb. 3, 2013.